Email Marketing ? Top 7 Reasons Why Users Unsubscribe

Email marketing is one of the most cost effective and convenient marketing methods available to businesses.

Businesses and marketers put a lot of effort into growing their email list. However, building your email list is only half the battle. Managing your email list effectively and delivering great content are equally important.

Not following the right practices can easily result in users unsubscribing and opting out of your email list. Customers can opt out of your email list just as easily as they subscribe. In fact, fall in subscriptions is one of the biggest challenges in email marketing, and many businesses are negatively affected by it.

In this article, we take a look at some of most common reasons users unsubscribe to a mailing list they have initially chosen to join. An understanding of these factors will allow you to reduce the rate at which users unsubscribe or leave your email list.

Here are the top seven reasons why users unsubscribe to an email list.

1. Poor Quality Information

It is very easy important to provide quality information only. Sometimes businesses get carried away and repeat the information in emails or use poor quality information simply to be able to meet the advertised frequency of the subscription whether it is daily, weekly or monthly. It is better to skip the email than provide poor content.

2. Poor Design and Formatting

Although the quality of content is important, how it is presented is equally important. Good usability and correct formatting makes the email easy to digest. It improves readability and helps to maintain interest. Poor formatting, on the other hand, makes the content difficult to read and leads to un-subscriptions.

3. Lack of Relevance

A majority of users unsubscribe from email lists as a result of irrelevant content. A lot of the times the content is not relevant from the start and at other times the content can become irrelevant over time. It is very important to give users exactly the information that they have signed up for. Not trying to mislead users and providing accurate information at the time of sign-up is one of the most essential principles in email marketing.

Source: Clicknewz.com

4. Length of Email

It is important to convey the necessary information in your marketing emails or newsletters. However, it is best to remain short and to the point. An average user receives many emails daily and no one wants to read emails that are very lengthy. If content does not add value, remove it from your emails.

5. Email Frequency

While it is important to email your subscribers regularly, it is equally important not to bombard them with too many emails. Sending too many emails is one of the main reasons users unsubscribe to a mailing list they had initially joined.

6. Not Following User Preferences

It is important to follow and respect user preferences when managing your email distribution. This includes topics, choice of newsletter, frequency, or email format such as plain text or HTML. When you offer such preferences to customers, they expect it to be respected and can easily unsubscribe if this expectation is not met.

7. Not Proofreading

Proofreading is very more important in email marketing. It ensures content is well written and allows you to improve the overall quality of your emails. It also helps identify areas of improvement that may not have been evident at the time of drafting. It also helps to identify and correct spelling and grammatical errors.

Conclusion:

Discussed above are some of the main reasons why users unsubscribe and opt-out of email lists.

No matter how well you manage your email list, some users are bound to unsubscribe. However, following the right approach and avoiding the most common mistakes discussed above will help you to reduce the opt-out rate and discourage users from unsubscribing.

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Source: http://www.kronikmedia.co.uk/blog/email-marketing-why-users-unsubscribe/5250/

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