It appears now that the National Airlines of India has realized that vitality of Online Travel Agents (OTA). In order to tap the growing audience that prefers to book travels online, Air India has tied-up with OTA MakeMyTrip.?Air India will look beyond airline ticketing & add ?Air India Holidays?, a package offering platform that will be collate domestic as well as foreign destinations. Presently, the section can be accessed via clicking the ?Holidays? Tab on the home-page of Air India.
How has Air India laid out the endeavor: Being a national carrier, it has dedicated flight-routes to some of the remote regions where private airlines fear to tread. Leveraging this unique prospect, the carrier has synergized with MakeMyTrip who has specialized in creating holiday experiences of varying group sizes.
Presently, the duo has about 150 Domestic holiday packages & only 2 International ones. Besides working to augment the same, the companies have demarcated the same into Standard & Deluxe Variants which offer Business or Economy Class while flying with the airlines. The packages include accommodation on twin-sharing basis, meals, airport transfers, sightseeing and inter-city travel as applicable
Why this partnership holds potential: In the recent past private airlines have carved a niche for themselves in both the categories, i.e. no-frills, cheap air-tickets & luxurious travelling too. Meanwhile Air India has had its image take a beating owing to ageing airlines & routine lack of enthusiasm from the Government to upgrade infrastructure.
But, Air India has one of the largest offline & physical network of ticketing agents. Agents who are affiliated with the International Air Transport Association (IATA) will have a secure & dedicated access to Air India?s Travel Deals. Besides offering these to the customers via offline routes, the agents can easily book the same & even collect the payment.
Online Travel segment has surely been a very lucrative field which has redefined travel for the masses & the elite alike. Do you think Air India?s offering will make an equally deep impact?
Alap Naik Desai
Typical Mumbaikar with a passion for all things Tech. Analysis of News is my Passion. You can reach me at alap4u@gmail.comflight tracker Marina Krim Justin Bieber cancer Mockingbird Lane peyton manning gold rush gold rush
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.