Xbox Music?s Ad-Based Revenue Model Takes Shape: Triton (Pandora?s Partner) Appointed For Audio Ads And Analytics

Xbox Music, Microsoft's streaming music competitor to Spotify and iTunes that began to roll out to Xbox and Windows-powered devices in October, today filled in one part of the picture for how it will make revenues from the free portion of the service. Triton Digital has been appointed to provide audio advertising for it. Triton will also provide audience analytics so that Microsoft can make better sense of what platforms consumers are using and what music they're consuming.

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