Written By: Ian Motram?on?March 13, 2012 2 Comments
It is constantly well worth reminding yourself occasionally that a website with no visitors is not a successful website and therefore not one that is acting properly as a marketing tool. This crucial point needs to be always remembered when you are in the design stages of building a new website as the number of money you expend on the site may not in the end actually boost the amount of hits you get.
A website?s low hit rate can be the consequence of poor page design or other issues but it is more likely to be because the site ranking poorly on search engines listings and therefore in need of good Search Engine Optimisation (SEO). If a website is a central part of a business?s marketing strategy to entice new clients then undoubtedly good SEO will aid their business as the basic aim is to improve the rating of the website on search engine listing pages.
The seemingly unstoppable rise of search engines into their place of dominance when it comes to generating web traffic means that in order to contend in the on-line market it is crucial that websites are well supported with good SEO. Put another way, people are now predominantly deciding to start their hunting for products, services or other items on the web by using a search engine. This method can be likened to casting a net out into the sea and hauling it in rather than targeting an individual fish with a rod and line. It therefore makes sense that the higher up the the major commercial search engines listings your website is placed then the greater the number of visitors your website is likely to receive. There is a continuous battle between companies for the top spot on major search engine listings page one as this is the position that will get the most of hits from users and consequently this is most profitable for the organisation in terms of attracting web users onto the website.
Choosing to undertake SEO yourself or using in-house employees may save you money and provide a modest amount of success but ultimately DIY SEO is highly unlikely to get your site to the top of the listings. However, if your business is serious about SEO and may have even tried in-house activities then investing in the services of a reputable SEO consultant is very beneficial. You will quickly see the benefits of getting the constant attention of dedicated SEO experts undertaking an ?on page? campaign tweeking any design faults and then moving onto a steady process of article writing, link building and other convoluted specialist techniques. Due to the extraordinary complexities of search engines? ranking systems and the constantly changing methods used by SEO practicioners, the DIY approach is only ever going to be able to push a certain distance towards the top before you hit a virtual brick wall and come to a halt.
If a organisation goes down the route of bringing in external consultants to undertake the SEO work on the company?s behalf then in the space of two or three months they will most likely see the benefit of their investment in the form of an greatly increased search engine ranking leading to extra business. Small businesses trading in competitive markets can be pushed up the the major search engine rankings pages and therefore are pulled out of obscurity. As with contracting in any external service it is always worth comparing quotes and thinking about how suited each consultant would be in helping your company but once you do make the decision to work with an SEO consultant, it won?t be long before you see the benefits in your bottom line and the growing number of customers!
My name is Ade Lewis and I am an SEO Consultant providing a wide range of SEO services. No matter how large or small your business is, or at what stage of development your online business presence is you will benefit from having an SEO Expert on-board. I can help you succeed in gaining higher search engine rankings. Search Engine Optimiser
Tags: Internet marketing
Source: http://articles.buildabetterbusinessonline.com/seo-its-importance-for-businesses-large-small/
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